CPL is short-hand for ‘cost per lead’. A CPL advertiser is an advertiser that is willing to pay marketers for every qualified lead that they receive. This is in contrast to CPM (cost per mille) advertising, where advertisers pay per thousand impressions.
CPL One is an integrated platform that enables affiliate marketers to run CPL campaigns through a unified software interface. With CPL One, marketers – from beginners to veterans – can choose what kind of products/services they want to promote, can choose advanced targeting options, and can run and monitor their campaigns, all through one platform. CPL One handles all of the complexity behind the scenes so marketers can focus on launching and optimising campaigns.
CPL one enables marketers to get paid for every qualified lead that their campaigns generate. After launching a campaign in the CPL One platform, every lead that you generate will result in your receiving a commission that you can then withdraw or use for further marketing activity. Results are not guaranteed – performance will depend on how effective you are at running campaigns that generate leads profitably.
CPL One has partnered with various advertising networks across a range of industry verticals. Everything from health and fitness to electronics and education is available to promote within the CPL One platform. More advertiser categories are being added frequently.